Companies open the door to augmented reality
According to a DigiCapital report, augmented reality will move $ 120 billion in 2020, compared to $ 30 billion in virtual reality. Why this difference so abysmal? While virtual reality will focus on games and movies, reaching tens of millions of users; The augmented has before it a potential market of hundreds of millions of users: all who use mobiles and tablets today.
But there is much more: augmented reality can be an ally in the digitization processes of companies from multiple sectors of activity. "There are many fields of application, from Industry 4.0 to advertising to create experiential marketing campaigns," says Sáez.